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Franchise News
Date: 07/16/2018
International bath, body and beauty brand Laline is coming to Ontario this summer

TORONTO, June 25, 2018 /CNW Telbec/ - Canada, you're going to fall in love with Laline. Ready your noses, prep your skin and open your eyes to the world of scents that international bath, body and lifestyle retailer Laline will have to offer. The Israel-based brand will be making it's official entry into the Canadian market on June 26, 2018 with its first location at CF Sherway Gardens featuring a 750 square foot boutique located in the mall's new Nordstrom Wing. It will be the first of six locations set to open in Ontario over the next year.

"Our new stores in Canada will be tailored after Laline's unique design concept that offers a complete in-store pampering experience for customers," said Erez Malka, CEO "From our airy, open-concept and dreamy store design - completely outfitted with a bathtub for the complete customer ambiance - to our unique product range with a variety of fragrances, textures and ingredients, the Canadian consumers are in for a new and exciting experience."

Each scent series is designed to benefit the body and enhance your well-being, with several branded products within those ranges that include body care items, bath products, fragrances, skincare, gift sets and textile products as well as various bath sponges, pumices and candles. Laline prides itself on designing budget-conscious products that cater to women, men and teenagers - allowing them to be a one-stop shop for all of their customers needs and complement them in creating relaxing and fulfilling Laline moments.

The vast scent series collection is referred to as "The World of Scent" and consists of more than 20 products per the 10 signature scents and addresses several wellness benefits including stress relief, relaxation, nourishment and happiness.

About the Laline Scents:

Vanilla Patchouli: an enchanting and rustic fragrance, the blend of coconut, vanilla, patchouli and tonka beans create a celebration of sensuality and femininity

Ocean: combines ginger jasmine and sandalwood for a sense of tranquility and Cedarwood for the everlasting fresh scent

Frozen Pear: reminiscent of a sweet summer breeze by the beach, this perfect blend of pear, green clementine and magnolia will uplift your spirits anytime of the year

Cherry Blossom: inspired by the white Sakura blossom, cherry blossom brings notes of cherry vanilla, tangerine rose and sandalwood for intense nourishment and renewal

Musk: the preferred scent of Cleopatra in ancient Egypt, this deep and noble fragrance combines Ylang flowers, Lily of the Valley and Musk Vetiver Root

Vanilla Pink Pepper: blends spicy scented South American pink pepper seeds, refined vanilla and Lily of the Valley Patchouli

Monoi: inspired by Hawaiian goddess Pele with scents of tiara orange flowers, coconut and vanilla

Coconut Verbena: a dreamy fragrance of sensual, exotic Coconut Nectar with a flirty lemon scent coupled with verbena leaves - creating the feeling of everlasting summer

Violet Amber: a light and sweet scent made from Iris and Violet Amber flowers with a slight touch of Patchouli and orange

Lemongrass Verbena: creates a sense of energy and refreshment with a colorful blend of lime bergamot, lemongrass and verbena

We invite you to press pause on everyday life, leave the ordinary behind and take a Laline moment. Upon entering the store you will soak up the romantic atmosphere, get excited by the delightful scents and experience their world-class pampering products that will make you fall in love with skincare in new way.

About Laline. The Laline story began as a dream by two young women, Revital and Merav, who dreamt of providing a new experience for women and creating a place that offers a break from the intense pace of everyday life. As result of this dream and hard work, Laline was born as a boutique chain that offers a relaxing, generous and original body care experience and where every woman can feel welcome and pampered. Launched in 1999 and headquartered in Israel, Laline is a subsidiary under the FOX Group that is revolutionizing the way we take care of our body, mind and soul, through their innovative world of scents and luxurious bath and lifestyle products. At the forefront of the Israeli skincare market and the leading bodycare brand, Laline has set the trend for creating a relaxing and pampering lifestyle, all the while consistently providing high quality ingredients in the products and innovative sensory experiences throughout their robust scent range. With more than 100 stores in Israel and across the world including Japan, San Francisco, Hawaii and Spain, customers have looked to Laline for on-trend product innovations and unique fragrances. Today, these products can be purchased at several retail locations worldwide as well as on laline.com

About Fox Group:

The leading fashion retailer in Israel, with over 600 stores nationwide, 6 FOX group store brands, 11 Franchise operations of international retailers as well as operating stores in 12 countries. Among the brands are: Fox, Fox Home, American Eagle, Laline, Nike, Foot Locker, Mango, Urban Outfitters, The Children's Place, Billabong, Anthropology, Free People. Fox Group has been operating NIKE stores in Canada since 2018.The FOX Group company has been publicly held with the Tel Aviv Stock Exchange since 2002.

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